With more than 784,000 healthcare companies in the United States, healthcare companies face fierce competition and must work hard to find new ways to acquire new clients. They need to employ various marketing strategies to stay ahead of the competition.
Though there are many digital strategies to choose from, including content marketing, social media marketing, and search engine optimization (SEO), selecting the most effective digital marketing strategy can be difficult for healthcare companies. One strategy that has proven successful is email marketing. This article will provide a comprehensive guide to healthcare email marketing to ensure that your company can acquire new clients and improve its bottom line.
What Is Email Marketing?
Email marketing is the process of sending out commercial messages via email. The goal of email marketing is to build loyalty, trust, or brand awareness. More than 64% of small businesses use email marketing to reach customers, and it is one of the most effective ways to reach out to potential customers because it is personal and direct.
Why Is Healthcare Email Marketing Important For Your Practice?
In today’s fast-paced world, it’s more important than ever to stay in touch with your patients. While a digital presence, SEO-friendly articles, and a strong social media following are all important, they shouldn’t be your only focus. Email marketing allows you to connect with patients on a more personal level. By sending regular emails, you can keep your patients up to date on the latest news and information from your practice.
You can also use email marketing to promote special events or special offers. Additionally, email marketing can be a great way to build and grow relationships with your patients. By taking the time to send personal emails, you show your patients that you care about them and their health. In short, healthcare email marketing is a great way to stay connected with your patients and promote your practice.
Top Ways To Get Started With Your Healthcare Email Marketing
Now that you understand the importance of healthcare email marketing, it’s time to get started. Here are some top tips to help you get started:
Get Patients To Opt-In To Your List
The first step is to get patients to opt into your list. You can do this by adding a sign-up form to your website, including a sign-up link in your e-newsletter, or even placing a sign-up sheet in your office. However you choose to do it, make it easy for patients to sign up. If you make it too complicated, they’ll simply choose not to opt-in.
Additionally, you should always make it clear what patients will receive by signing up for your list. Will they get monthly e-newsletters? Special offers? Promotions? Be clear about what they can expect, so they know what they’re signing up for.
Focus On Various Media Formats
Focusing on a variety of media formats will help keep your patients engaged. This means that you should mix up the types of emails you send. For example, you might want to send a monthly e-newsletter, as well as periodic promotional emails. You might also want to consider sending videos, infographics, or even podcasts. Varying your media formats will keep your patients engaged and coming back for more. By varying the types of emails you send, you’ll keep your patients engaged and more likely to open and click through your emails.
Add A Call-To-Action To Your Emails
As reported by Digital Authority Partners, calls-to-action (CTAs) are important in all forms of marketing, and email marketing is no different. Every email you send should have a clear CTA. Whether you want patients to book an appointment, buy a product, sign up for free blood pressure testing or for your newsletter, make sure your CTA is in the email.
Your CTA’s text should be short and to the point. It should also be placed prominently in your email so that patients can’t miss it. Additionally, make sure your CTA is relevant to the content of your email. For example, if you’re promoting a new product, your CTA might be “Buy Now.” By adding a CTA to your emails, you’ll be more likely to convert your readers into patients or customers.
Create Engaging And Personalized Content
When it comes to healthcare email marketing, content is king. Your emails should be engaging and relevant to your patients. Additionally, they should be personalized whenever possible. This means addressing your patients by name, using their location, and even referencing their previous interactions with your practice.
Creating personalized content can be time-consuming, but it’s worth it. Patients are far more likely to engage with emails that feel like they were written just for them. Additionally, personalized content shows patients that you care about them and their health.
Always Follow HIPAA Guidelines
As a healthcare provider, it’s important to always follow HIPAA guidelines. This means that you should never include personal health information (PHI) in your emails. Additionally, you should never share patients’ email addresses with third parties. Doing so could violate HIPAA regulations and put your practice at risk.
Include Patient Testimonials In Your Emails
A great way to show your patients that you’re the best in the business is to include patient testimonials in your emails. These can be short quotes from happy patients or even links to longer testimonials on your website. Including testimonials in your emails will help build trust and credibility with your patients.
For example, you might want to include a testimonial from a satisfied patient in your monthly e-newsletter. Or, you could include a link to a testimonial on your website in a promotional email. By including patient testimonials, you’ll show your patients that you’re the best at what you do.
Schedule Your Emails To Reduce Manual Labor Time
Sending emails can be a time-consuming process. If you’re manually sending emails to each of your patients, you’re likely spending too much time on this task. Luckily, there are a number of email marketing platforms that allow you to automate your emails. This means that you can set up your emails in advance and have them automatically sent to your patients on a schedule that you specify.
By scheduling your emails, you can reduce the amount of time you spend on this task. Additionally, you can make sure that your emails are always sent on time. This is especially important if you’re sending time-sensitive emails, such as appointment reminders.
Email marketing is a great way to engage with your patients and promote your healthcare practice. However, it’s essential to do it right. By following these tips, you can create emails that are engaging, relevant, and HIPAA-compliant. Additionally, you can automate your emails to save time. By taking advantage of email marketing, you can improve patient engagement and promote your healthcare practice.